Thursday, May 28, 2015

Coolpad's two benchmark LTE devices for Indian market

Coolpad & Snapdeal bring two benchmark LTE devices for India market ~ Dazen X7 & Dazen 1 to be available on Snapdeal June 9 onwards~ ~ Global debut of revolutionary ‘extended power technology’ for the consumers~ India, May 28, 2015: Dazen, a smartphone brand of Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions launched two ground-breaking smartphones on Snapdeal today. Backed by rigorous R&D, Dazen phones will have extended battery up to 50% with patented technology. These dual sim smartphones are equipped with patented technology which promises to redefine the user experience for consumers compared to other smartphones available in the market. 

The Dazen X7 packs a 5.2" FHD display, 13MP f/1.8 rear camera and 8MP front shooter. The phone runs on true Octa-core 1.7 GHz, with 2GB RAM, and 16GB storage, and is powered by a 2700mAh battery, along with extended battery up to 50%. The phone will be available in Gold and Titanium white colours. 

On the other hand, Dazen 1 is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built –in storage. It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel FF front camera. It is backed by a 2500mAh battery, along with extended battery up to 50%. The phone will be available in Moon Dust grey and baby snow-white colours. 

Dazen X7 and Dazen 1 are competitively priced at Rs. 17999 and Rs. 6999 respectively. These devices will be available in India from June 9 onwards exclusively on India's largest online marketplace Snapdeal. Registrations for Dazen 1 will open on Snapdeal today. 

Mr. Li Wang, President and Global CEO, Dazen said, “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations. We are committed to consumers here and we bring the range of Dazen phones with ground-breaking technology built for India. Dazen will rely on Coolpad’s scale of producing more than 60 million smartphones and more than six thousand technology patents, as well as outstanding internet technology solutions of 360, to become the leading internet company in the world. Commenting on the launch, Varun Sharma, CEO, Coolpad India, said, “We have entered the Indian smartphone market which has been built for India from a technology and innovation perspective. We are thrilled to announce world debut of our Extended-power technology in India and two ground breaking devices – the Dazen X7 and Dazen 1. These will set the benchmark for LTE devices in India in their respective segments.” 

Kunal Bahl, Co-Founder and CEO, Snapdeal, said, “We are excited to be partnering with Coolpad as they enter the Indian market and appreciate them picking Snapdeal as the launch platform given our growing dominance in the smartphone category in e-commerce in India. We are confident their maiden launch in India will be a big success and we will see a tremendous response from consumers towards this launch. Coolpad is renowned for innovation and feature packed smartphones that provide a great experience to users. We look forward to working alongside the Coolpad team to make it the most sought after smartphone brand in India.” 

Coolpad Group globally is a holder of more than 6000 patents including dual sim, dual standby amongst others. Company’s manufacturing facilities produces more than 60 million handsets every year. Last week, Coolpad announced its exclusive partnership with India's largest online marketplace Snapdeal. 

About Coolpad 

Coolpad Group Limited was founded in 1993, and was listed on the Main Board of the Stock Exchange of Hong Kong in December 2004. The Group is a leading developer and provider of integrated solutions for smartphones, mobile data platform systems and value-added business operations in China. The Group provides its products and services to enterprises, government organisations and mobile operators as well as individual consumers in China. Recently, Chinese internet firm Qihoo 360 Technology Co Ltd has invested $409 million in Coolpad Group Ltd. Their JV will leverage Coolpad's extensive expertise in smartphone design, manufacturing, supply chain management, and aftermarket services, while benefiting from Qihoo 360's strong capabilities in Internet security software, mobile apps development and online marketing. For more information, please visit

About Snapdeal 

Snapdeal’s vision is to create India’s most impactful digital commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started - India’s largest online marketplace, with the widest assortment of 12 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With millions of users and 150,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. With its acquisition of Freecharge in 2015, a leading mobile transactions platform, Snapdeal has become the largest mCommerce company in the country. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others. For further information, visit
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