Friday, October 10, 2014

GMIC Bangalore | Main Stage 26 Sept '14

Excited to be on-boarded  GMIC Bangalore to cover Thought Leader track and Developers Track to ramble my thoughts here!

The Next Wave of Mobile Innovation set to hit Bangalore at GMIC 2014. Thanks to friends in the league of Honey entrepreneur. VP Social & Technology ARMDigital, who gave us the philosophy of Mobogenie (as their digital partners) an amalgamation of Android synchronization software and applications developer He also quoted they would be represented by their MD of Business in India, Haitao Qian, presenting a keynote on the future of mobile app marketplaces as well as being a part of a panel discussion discussing the globalization of Chinese companies and importance of India as a market subsequently. 
UCWeb Managing Director, Kenny Ye said, "Whether you are a developer needing more distribution or a publisher seeking more high-quality traffic, we can tailor the best fit solution for you. With the UC Open Platform, we are not only sharing our experience and resources with the community, but making the market a bigger pie for everyone." Courtesy| UCWeb

Panel Discussion - Insights: How Mobile Has Made India Global 

With innovation leading to cheaper smart phones, the usage of apps has increased. Now not only is app creation easier but within everyone's reach. According to Sachin Bansal, Founder and CEO of Flipkart, there are plenty of funds available in the mobile internet space. While Flipkart started as a web-based e-commerce website, they are now mobile as well. Similar to the transition from desktops to laptops, companies need to have a presence on mobile to compete in the global market. Naveen Tewari, Founder and CEO of Inmobi, addressed the need for social innovation through mobile phones. As technology barriers decrease, we are not only witnessing an evolution in daily tasks such as payments and cab bookings, but we're also seeing great potential in meeting social needs throughout the world through mobile education, health and security. Mobile phones are now becoming the primary outlet for users around the world to go online.

Fireside Chat: India - The New Pioneer in M-Commerce

One year ago, only 5% of Snapdeal's orders came through their mobile app. Today, this number has skyrocketed to 60%. This one year leap demonstrates the increase in consumption of mobile phones and inadvertently apps. The 60% orders placed were by new users who had never transacted on Snapdeal before. Snapdeal Founder and CEO, Kunal Bahl, has focused on making the user experience good for both the buyers and sellers by creating a separate app for the sellers. Snapdeal Seller Zone, India's first ever mobile managed online marketplace app for sellers, is catered to sellers on the move. "Apps should be made to solve a real need," says Kunal Bahl.

Panel Discussion - Cashing in on Mobile

Like Troy Malone, GM Evernote, many executives had not considered exploring the mobile market in India as recently as one year ago. As cheaper smart phones flood the market, Evernote has realized the importance of participating in India's mobile ecosystem. To capitalize on this growth, companies like Nazara and Open Garden are also expanding to India. Nazara's Game Fund provides young developers with funding to cash in on the mobile ecosystem in India. With the transformation in the mobile market in the past year, the requirement of an ecosystem can be felt in India. To enhance this ecosystem, Google helps by providing various platforms like Google App, Google Cloud and Google Monetization API's such as Google AdSense to name a few. 

It was certainly a pleasure to connect to Sara Harari, Head of International Relations, GWC China for wiring us at our first annual #GMICBangalore and certainly enjoyed our experience &  would like to be on boarded next year too :) 

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