Monday, December 21, 2015

Van Heusen #StyleStudio : Redefining Indian fashion landscape

Well, with Christmas around the corner & consumers looking forward for lifestyle holidays, experiences, I happened to be invited to the Brand New Retail Experience, at Indiranagar, Bangalore, when Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio showcased it's New Avatar , to help you unlock our personality, with an end to end industry solution to transform the shopping experience. We all know that Social networks will serve as shopping platforms, well, here I was taken to an all new level of apparel shopping
To develop this store, the brand has worked with partners like FITCH – Singapore and Experiential Design Lab – Delhi. Commenting about the opening of the store, Darren Watson, Executive Creative Director, FITCH Singapore, said: ‘We have aimed to create an aspirational new way to shop for apparel which provides inspiration and empowers consumers with style and knowledge. 

The experience is backed with a new fit system which makes it easy for consumers to personalize their style, fit and shop seamlessly across all touch points. Working with the Van Heusen team to create this new Van Heusen Style Studio experience was a great collaboration and we hope their consumers enjoy creating their styles in-store.’ Anurag Sehgal, Managing Director and Principal Interaction Designer, Experiential Design Lab Pvt. Ltd. Said, “Our effort for Van Heusen includes bridging the online and offline retail paradigms in the fashion segment. Creating a seamless omni-channel retail solution gets the best of both the universes – convenience and variety of virtual and online retail with the touch & feel; try & decide experience of physical and offline retail.” Over the past 25 years, Van Heusen, the brand that pioneered Power Dressing in India, has not only come to be known for its fashionable collections, such as X-Lifestyle, World wear, among others; it has also established itself as the most innovative brand in the category with concepts like Best White, Travelog etc. 

The brand recently reinvented its business model to launch MYFIT, an innovative solution for customer compromises around fit, size and style – a first-of-its-kind offline-online integrated solution. This Ultramodern-futuristic store is definitely going to be another milestone in the brands long innovation history. 

 About Van Heusen: 

 Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in United States of America, the brand entered India in 1990. Over a period of its 25 years of history in India, Van Heusen has emerged as a fashion authority for the ever evolving Indian professionals becoming the go-to source for the latest in fashion trends as well as for expert advice on what to wear, when to wear it and how to wear it. Today, Van Heusen is not only the most preferred work wear brand, but also effortlessly straddles entire spectrum of occasions like casuals, ceremonial and party wear. The brand embodies the positioning, ‘POWER DRESSING’. Van Heusen customers are the corporate leaders for whom elegance and style are not just fads, but a philosophy. Thus the Van Heusen range is modern, minimalistic and timeless in design and is distinguished by high quality. Van Heusen with its distinctive and fashionable range of products helps the corporate leaders create their best impact, as much for his style as for his substance.
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