Project Aloft Star| Aloft Bengaluru Cessna Business Park!

Check out these Project: Aloft Star finalists rocking @AloftKLS for 100 Days of Music! #AloftLive #aloftstarmtv pic.twitter.com/9TKmR0Tra4

— Aloft Hotels (@AloftHotels) September 26, 2014

Having been invited to the Regional Finale of Project Aloft Star in India at Aloft Bengaluru Cessna Business Park !!! It was indeed the " Battle of the Bands!!! India’s best music talent battle it out on the finale night to win with coveted title of being India’s first Project Aloft Star! We started appreciating the props, #art that we are so passionate about. Even the toddler , who seems to have started appreciating #Music  #Cessna aircraft, #innovations & #inventions that enable our current , we seemed to have an element of the #evolution of simple mechanisms like the wheels, air balloons, telephone are reflected in all works in Aloft. 

Boby Techi

Jury- Palash Sen, Faiz Alam Anari- General Manager Aloft Bengaluru Cessna Park

“Music is in the DNA of the Aloft brand and we are thrilled to kick-off Asia Pacific’s first Project Aloft Star competition to identify the latest emerging music artists in the region. Project Aloft Star has been hugely successful with five editions in North America; and this year we are very proud to have Asia Pacific’s very own edition to discover the region’s immense potential pool of talent,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “We are also excited to partner with MTV Asia who shares our same passion for live music, pop culture and design-led initiatives. This synergistic collaboration allows Aloft Hotels and MTV Asia to amplify the discovery of great new music experiences across Asia Pacific,” continued Ong.

The Silence was broken on August 24, 2014, when bands and artists are invited to showcase their talents by uploading an original video showcasing their music to www.mtvasia.com/projectaloftstar for the chance to be named Asia’s first Project Aloft Star winner. Three winners will ultimately be chosen – as the Asia Pacific edition of Project Aloft Star will feature three key contest clusters covering major Asia Pacific markets: China, India and the third contest cluster consisting of Malaysia, Singapore and Thailand. Shortlisted entries will have the opportunity of a lifetime to perform at the finals in late September in front of a panel of judges held in their respective clusters. The winner from each cluster will receive US $10,000 cash and a chance to be featured on MTV.

Keith Castelino

Post by Aloft Bengaluru Cessna Business Park.

Rahul Jain

Natania Lalwani in the likes of VH1,MTV,Radio Freedom was announced as the winner !!! 

Aloft is a must visit for it's food, service , room well everything. !!! since its quite near to city center , tech park !

About Aloft 

Hotels With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com. 

 About Starwood Hotels & Resorts Worldwide, Inc. 

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com 

 About MTV 

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about MTV in Asia, visit www.mtvasia.com.