ACT Fibernet re-branding : ‘Feel the Advantage'

ACT Fibernet, India’s largest fiber broadband high speed internet service provider (ISP) on 14th February launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage’. 

The logo symbolizes ACT Fibernet - It is sharp, focused, modern, The movement is upwards,  striving  for excellence always !

Bleeding edge of the technology, is the journey traveled, as ACT Fibernet are the leaders of the S-curve, providing "Speed, infrastructure, availability for the consumers & curate content for the right person."

ACT Fibernet re-branded logo

ACT Fibernet: New Identity .. Striving for excellence

Speaking on the launch Bala Malladi, CEO, Atria Convergence Technologies Ltd. said, “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers”.

The Stalwarts in the Industry spoke about the time travel: how we have traversed the journey along with ACT Fibernet, megabytes to 100Mbps {average the population consumes 100Gbps} 100000 fold over the decade. Well, Speed, agility & rapidity society is changing so does the company align itself to stay ahead of the market place.

ACT Fibernet: Growth Average

ACT Fibernet re-branding :  ‘Feel the Advantage' 

🔌Advantage Speed: Plans to extend the incredible speed to Northern {North & North West} frontiers.

🔌Advantage Homes : Secure IPv6 for M2M devices.

 🔌Advantage Service: launching a 24*7 call center and a unified call center number to address customers queries in real time.

🔌Advantage Entertainment: ACT Fibernet will partner with content partners like ZEE 5 and Sony Liv  to strengthen its content offerings.

🔌Advantage Gaming: enriching the user experience, by extending partnerships with cafes &   publishers.

🔌Advantage Communities: jointly working with the state government of Chennai, Hyderabad, Bengaluru to enable free wi-fi connectivity in public libraries and schools

🔌Advantage Cities:  In support to the government’s mission towards building a digital India and smart cities mission, ACT Fibernet aims to complete 5000+ wifi hotspots across Bengaluru, Hyderabad, Chennai, Vishakhapatnam .

Team: with a new brand identity

The new logo represents the brands ethos– Sharp, futuristic, innovative, exciting, creative and modern.  The tagline ‘’Feel the Advantage” is simple but powerful expression of the brand’s mission, values and commitment. 

About ACT Fibernet:

ACT Fibernet is India’s largest fiber-focused wired broadband ISP as on September 30, 2017 (in terms of number of fiber broadband internet subscribers from residential homes) (Source: India Broadband Market Overview – 2017 dated February 19, 2018, prepared by Media Partners Asia). Headquartered in Bangalore, ACT Fibernet has operations in 15 Indian cities as on December 31, 2017 with approximately 1.28 million customers.