Asus innovative idea #LiveUnplugged with Zenfone Max

Well, it all began with the with the all new digital-only campaign - #LiveUnplugged featuring Sonakshi Sinha, for the "much awaited" smartphone on Monday, 23rd May 2016. 

@AsusIndia 's innovative idea of someone tossing through your personal belongings is well thought of!!! MASTER LOCK personalized #LiveUnplugged by @aravindbk 

Unboxing & highlights (Asus Zenfone Max ZC550KL-6A072IN )

- 1.5 GHz Snapdragon 615 Octa-Core Processor SOC
- 2GB RAM, 32GB ROM
- 13MP Rear Camera With Laser Auto Focus And Dual Tone LED Flash
- 5MP Front Camera
- 4G/WiFi, Dual SIM
- 5000mAh Battery (a massive 5000mAH lasts up to 3 days!!!" )

 

@AsusIndia #LiveUnplugged ..... wait is finally over! Mystery Box is now open : #zenfonemax comes with an octa core SOC, "a massive 5000mAH lasts up to 3 days!!!" & is packed with 13MP shooter, 5MP front camera 2GB RAM is available for INR 9,999 and can be pre-ordered on @Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from @amazondotin, @Snapdeal & @Flipkart. by @aravindbk 

Design & Build Quality

In a nut shell, Zenfone Max is "an all plastic metal finish , with an element of matte finish on the back panel & the phone frame helps one-handed operability!!! Available in three different colours – black, orange and blue, the new Zenfone Max boasts of an extremely thin body that measures only 5.2 mm at its thinnest edge.

Asus ZenfoneMax doesn't sport the biggest of sensors nor does it have the largest pixel size in the market. Well, the 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash is more than ask for natural-looking photography. a good image quality in terms of the detailing.

Depth of Field

: 

Capture photos like a professional with background blur. 

Battery Life:
The smartphone: ASUS ZenFone Max with up to 38-day standby!!! The phone can also be used as a power bank to charge other devices via USB OTG cable. 

ASUS ZenFone Max is one of the world’s longest-lasting smartphones, with a groundbreaking standby time of up to 38 days from a single charge — or well over a month away from mains power. This is made possible by its extremely high-capacity, 5000mAH battery. ZenFone Max even doubles up as a power bank to charge other devices. ASUS goes on to ask the youngsters to connect their current smartphone with the ZenFone Max. As their gadgets start charging up, a universal antidote for their low battery nightmares makes itself obvious – ‘Battery Low? Battery Lo...’ Therefore ASUS urges them to help a friend in need of power while also putting an end to their own low battery woes by owing a ZenFone Max, building a strong product association in the process. 

Marcel Campos, Marketing Director – Mobile Division, India said, “The video succeeds in highlighting the most common issue faced by a smartphone user today and also offers a solution to their woes. The execution of the video makes it realistic, hence, relatable, while adding a dash of humor to amplify the impact. The campaign successfully communicates our brand message of providing luxury and reliability at an affordable price.” (Courtesy ~ASUS) 

At Rs 9,999, it's a steal, & would recommend this phone to anyone who is looking for a smartphone at an affordable price tag & the device even serves as a power bank to charge other devices.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC^™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.